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Tim Hortons: A Canadian Icon Facing Challenges in America

Tim Hortons Statistics: An Overview

Have you ever wondered how many Tim Hortons stores are out there? How does Tim Hortons compare to McDonald’s in Canada?

How much revenue does Tim Hortons generate in America? If you are curious, we have got you covered.

Our article provides relevant information and answers to these questions.

Tim Hortons Statistics in Canada

Number of stores worldwide

With 4,932 stores worldwide as of December 2020, Tim Hortons is a popular coffee chain not only in Canada but globally. Its parent company, Restaurant Brands International, has been expanding its presence in different markets, including the US and China.

Brand value in Canada

What is Tim Hortons’ brand worth in Canada? According to Brand Finance, a brand valuation and strategy consultancy, Tim Hortons’ brand value was CAD $1.99 billion in 2020.

This recognition highlights how Tim Hortons is perceived by the public and investors. It shows how powerful the brand is in Canada.

Fast-food chain market in Canada

With 4,000 restaurants across the country, Tim Hortons dominates the Canadian fast-food chain market. According to Statista, a market and consumer data provider, Tim Hortons’ market share in 2019 was 22%, followed by McDonald’s with a 10% share.

Comparison with McDonald’s in Canada

How does Tim Hortons compare to McDonald’s in Canada? In terms of the number of locations, Tim Hortons has more locations than McDonald’s in Canada.

Tim Hortons had 4,932 stores worldwide as of December 2020, while McDonald’s had 38,695 in 2020.

Tim Hortons Statistics in America

Advertising expenditure in the US

How much does Tim Hortons spend on advertising in America? In 2019, Tim Hortons spent $29 million on advertising in the US, according to Kantar Media, a global advertising information and measurement company.

This amount is comparatively low compared to other big names in the fast-food industry.

Revenue generated in the US

How much revenue does Tim Hortons generate in the US? In 2019, Tim Hortons reported $865 million in revenue in the US, according to Statista.

This amount is lower than other fast-food chains like McDonald’s and Starbucks, which had $40.41 billion and $26.51 billion in revenue, respectively, that same year in the US.

Best employer rankings in America

How is Tim Hortons ranked as an employer in America? Poorly.

In 2019, Forbes released its Best Employers for Women list, which included three fast-food chains – Starbucks, Taco Bell, and McDonald’s but Tim Hortons did not make the list. Besides Forbes, Glassdoor, a website that provides company reviews and ratings from employees, gave Tim Hortons a rating of 2.7 out of 5.0.


Tim Hortons is a well-known fast-food and coffee chain that has expanded globally. In Canada, it dominates the fast-food chain market, while in the US, it is still growing but not as successful as its competitors.

Understanding Tim Hortons’ statistics helps us appreciate how popular it is in Canada, the challenges it faces in America, and the importance of its brand value.

General Tim Hortons Statistics

Tim Hortons has been a household name in Canada and beyond for decades. Its signature coffee, donuts, and other snacks are enjoyed by millions of customers every day.

However, Tim Hortons has recently faced challenges in sales performance, recovery from the pandemic, and competition in the market.

Price hikes and sales performance

In recent years, Tim Hortons has faced criticism for increasing the prices of its products. Several of its menu items, including coffee, have experienced a price hike in the past years, which has resulted in lower sales.

This trend was reflected in the 2019 annual sales report, which showed a 4.3% decline in sales, marking a significant drop from the previous year. As a result, Tim Hortons has had to re-evaluate its pricing strategy to remain competitive.

Sales recovery from the pandemic

The COVID-19 pandemic has affected Tim Hortons’ sales performance. With many of its locations in shopping malls and other public places that were closed due to the lockdown restrictions, Tims had to adapt to the new reality.

Tim Hortons’ sales revenue in 2020 was CAD $9.99 billion, down from CAD $12.52 billion in 2019. However, with the easing of restrictions and the gradual re-opening of public places, the company has shown some signs of recovery with a 65.7% increase in sales in the first quarter of 2021.

Beverage preference among consumers

When it comes to beverage sales, coffee is the most popular drink sold at Tim Hortons. However, in recent years, there has been a shift in consumer preferences from traditional coffee to more specialty coffee drinks such as lattes, cappuccinos, and espresso-based drinks.

As a result, Tim Hortons has expanded its beverage menu to include more specialty drinks, but traditional coffee remains the cornerstone of its brand.


Coffee additives and ingredients

What additives and ingredients are in Tim Hortons’ coffee? Tim Hortons’ coffee is made from 100% Arabica beans and does not contain any additives such as artificial flavors or colors.

However, Tim Hortons’ coffee does contain natural and artificial sweeteners such as sugar, cream, and flavors such as French vanilla.

Coffee bean sourcing

Where does Tim Hortons source its coffee beans? Tim Hortons sources its coffee beans from different regions, including Indonesia, Central America, and South America.

The company claims to work with farmers and suppliers who use ethical and sustainable practices to ensure that the beans meet its quality standards.

Product availability at locations

Are all Tim Hortons’ products available at every location? Tim Hortons’ product availability differs from location to location.

Some locations may have a limited menu of certain products due to supply chain issues, staffing, or other factors. However, the company strives to ensure that all locations have the same core menu items available.

Timcard and its use

What is a Timcard, and how can it be used? A Timcard is a reloadable gift card that can be used at any Tim Hortons location.

Customers can use it to make purchases in-store, drive-thru, or online, including purchases of coffee, donuts, and other snacks.

Purchasing Tim Hortons coffee for home consumption

Can customers purchase Tim Hortons coffee for home consumption? Yes, customers can purchase Tim Hortons’ coffee beans, ground coffee, and K-Cups for home consumption at select locations or online.

There are different blends and flavors available, allowing customers to enjoy Tim Hortons coffee at home or in their office.


Tim Hortons’ sales performance, recovery from the pandemic, and competition in the market have been challenging. However, the company has shown resilience and adaptability over the years, with new menu items, drinks, and online platforms.

Understanding Tim Hortons’ FAQS, including coffee additives and ingredients, coffee bean sourcing, product availability, Timcard use, and purchasing Tim Hortons coffee beans for home consumption, can help customers make informed choices and enjoy their Tims experience. In conclusion, Tim Hortons is a Canadian icon that has expanded globally.

With its dominating market share in Canada, Tim Hortons faces challenges in the US, including competition and lower sales performance. The company’s recovery from the pandemic is ongoing, with positive signs in sales growth.

Understanding Tim Hortons’ FAQS, including coffee additives and sourcing, product availability, and the Timcard, can help customers make informed choices. The importance of Tim Hortons’ brand value, client satisfaction, and adaptation to changes in consumer preferences remain crucial for its continued success.

As Tim Hortons continues to evolve, it will be exciting to see how it transforms to meet the changing needs of its customers.

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